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Brian Sternthal · Study
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Author
Brian Sternthal
46 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0001-7430-2472
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43
Citations
10,774
Works here
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Most cited in this library
Advances in Consumer Research
1992 · 2,863 citations
Gender Differences in the Use of Message Cues and Judgments
1991 · 636 citations
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
2009 · 613 citations
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
1978 · 522 citations
Impact of Deals and Deal Retraction on Brand Switching
1978 · 405 citations
Works
46 shown
Claiming Confidence in the Applicability of Research: A Critical Review
·
2023
·
3 authors
·
preprint
·
Open access
2
citations
Using theoretical frameworks in behavioral research
Journal of Business Research
·
2023
·
3 authors
14
citations
Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect
Journal of Consumer Research
·
2023
·
2 authors
11
citations
Explaining the Attraction Effect: an Ambiguity-Attention-Applicability Framework
ACR North American Advances
·
2018
·
2 authors
1
citations
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Journal of Marketing Research
·
2010
·
2 authors
138
citations
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
Journal of Consumer Research
·
2009
·
3 authors
613
citations
Consumer decision making and aging: A commentary
Journal of Consumer Psychology
·
2009
·
2 authors
18
citations
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
Journal of Consumer Research
·
2008
·
2 authors
45
citations
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Journal of Consumer Research
·
2008
·
3 authors
78
citations
The Effects of a Different Category Context on Target Brand Evaluations
Journal of Consumer Research
·
2008
·
2 authors
27
citations
Regulating the Effects of Depletion Through Monitoring
Personality and Social Psychology Bulletin
·
2007
·
2 authors
101
citations
Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease
Journal of Consumer Research
·
2005
·
5 authors
98
citations
The Influence of Negation on Product Evaluations
Journal of Consumer Research
·
2004
·
3 authors
43
citations
Fitting Construal to Judgment: The Compatibility Effect of Regulatory Focus and Level of Construal
·
2004
·
3 authors
9
citations
Three questions you need to ask about your brand.
PubMed
·
2002
·
3 authors
212
citations
The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
Journal of Consumer Research
·
2001
·
2 authors
193
citations
Ad repetition in a cluttered environment: The influence of type of processing
Psychology and Marketing
·
1999
·
3 authors
39
citations
The Effect of Type of Elaboration on Advertisement Processing and Judgment
Journal of Marketing Research
·
1996
·
3 authors
92
citations
The Effect of Type of Elaboration on Advertisement Processing and Judgment
Journal of Marketing Research
·
1996
·
3 authors
27
citations
Acquisition and Impact of Consumer Expertise
Journal of Consumer Psychology
·
1996
·
3 authors
59
citations
A Two-Factor Explanation of Assimilation and Contrast Effects
Journal of Marketing Research
·
1993
·
2 authors
211
citations
Experimental design: Generalization and Theoretical Explanation
·
1993
·
2 authors
56
citations
Advances in Consumer Research
·
1992
·
2 authors
2,863
citations
The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness
Journal of Consumer Psychology
·
1992
·
2 authors
26
citations
Gender Differences in the Use of Message Cues and Judgments
Journal of Marketing Research
·
1991
·
2 authors
636
citations
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Journal of Marketing Research
·
1990
·
2 authors
274
citations
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Journal of Marketing Research
·
1990
·
2 authors
168
citations
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments
Journal of Consumer Research
·
1990
·
2 authors
366
citations
Confirmatory Versus Comparative Approaches to Judging Theory Tests
Journal of Consumer Research
·
1987
·
3 authors
83
citations
Examining the Vividness Controversy: An Availability-Valence Interpretation
Journal of Consumer Research
·
1986
·
2 authors
238
citations
Detecting and Explaining Vividness Effects in Attitudinal Judgments
Journal of Marketing Research
·
1984
·
2 authors
329
citations
Attitude-Behavior Consistency in Children's Responses to Television Advertising
Journal of Marketing Research
·
1983
·
3 authors
79
citations
Attitude-Behavior Consistency in Children's Responses to Television Advertising
Journal of Marketing Research
·
1983
·
3 authors
34
citations
Consumer Behavior, an Information Processing Perspective
·
1982
·
2 authors
·
book
95
citations
Using Information Processing Theory to Design Marketing Strategies
Journal of Marketing Research
·
1981
·
3 authors
303
citations
Television Commercial Wearout: An Information Processing View
Journal of Marketing Research
·
1980
·
2 authors
253
citations
The Construct Validity of the Tripartite Classification of Attitudes
Journal of Marketing Research
·
1979
·
4 authors
172
citations
The Construct Validity of the Tripartite Classification of Attitudes
Journal of Marketing Research
·
1979
·
4 authors
125
citations
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
Journal of Consumer Research
·
1978
·
3 authors
522
citations
Impact of Deals and Deal Retraction on Brand Switching
Journal of Marketing Research
·
1978
·
3 authors
405
citations
The Persuasive Effect of Source Credibility: A Situational Analysis
Public Opinion Quarterly
·
1978
·
3 authors
395
citations
Age Differences in Information Processing: A Perspective on the Aged Consumer
Journal of Marketing Research
·
1977
·
2 authors
342
citations
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
Journal of Consumer Research
·
1977
·
2 authors
378
citations
Advertising Wearout: An Experimental Analysis
Journal of Marketing Research
·
1976
·
3 authors
116
citations
Fear Appeals: Revisited and Revised
Journal of Consumer Research
·
1974
·
2 authors
153
citations
Humor in Advertising
Journal of Marketing
·
1973
·
2 authors
332
citations