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Verena Hüttl‐Maack · Study

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Verena Hüttl‐Maack

9 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-4052-0409

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Citations881

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Most cited in this library

Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption2010 · 317 citations
Can augmented reality satisfy consumers' need for touch?2021 · 165 citations
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information2012 · 96 citations
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love2024 · 91 citations
Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products2019 · 82 citations

Works

9 shown

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Psychology and Marketing·2024·4 authors·Open access

91citations

The Influence of Green Consumption Values on How Consumers Form Overall Sustainability Perceptions of Food Products and Brands

Journal of Sustainable Marketing·2023·4 authors·Open access

22citations

Can augmented reality satisfy consumers' need for touch?

Psychology and Marketing·2021·3 authors·Open access

165citations

Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products

International Journal of Advertising·2019·2 authors

82citations

Visual art in advertising: new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product

Journal of Product & Brand Management·2018·1 author

32citations

Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information

Marketing Letters·2012

·2 authors

96citations

A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation

International Journal of Research in Marketing·2011·2 authors

44citations

Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?

Psychology and Marketing·2011·3 authors

32citations

Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption

International Journal of Research in Marketing·2010·2 authors

317citations