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Verena Hüttl‐Maack · Study
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Author
Verena Hüttl‐Maack
10 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0003-4052-0409
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Citations
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Most cited in this library
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
2010 · 317 citations
Can augmented reality satisfy consumers' need for touch?
2021 · 165 citations
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
2012 · 96 citations
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
2024 · 91 citations
Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
2019 · 82 citations
Works
10 shown
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Psychology and Marketing
·
2024
·
4 authors
·
Open access
91
citations
The Influence of Green Consumption Values on How Consumers Form Overall Sustainability Perceptions of Food Products and Brands
Journal of Sustainable Marketing
·
2023
·
4 authors
·
Open access
22
citations
Can augmented reality satisfy consumers' need for touch?
Psychology and Marketing
·
2021
·
3 authors
·
Open access
165
citations
Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
International Journal of Advertising
·
2019
·
2 authors
82
citations
Visual art in advertising: new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product
Journal of Product & Brand Management
·
2018
·
1 author
32
citations
Planned But Not Purchased? a Field Study of Drivers and Consequences of Failed Purchases
·
2014
·
3 authors
0
citations
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
Marketing Letters
·
2012
·
2 authors
96
citations
A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
·
2011
·
2 authors
44
citations
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Psychology and Marketing
·
2011
·
3 authors
32
citations
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
International Journal of Research in Marketing
·
2010
·
2 authors
317
citations