Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption · Study
ArticleAre scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Heribert Gierl2010
Article2010
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption