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Heribert Gierl · Study
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Author
Heribert Gierl
20 works
· latest 2021
· 1 institutions
cluster: provisional
Works
20 shown
Multiple mental categorizations of culture-laden website design
Journal of Business Research
·
2021
·
4 authors
·
Open access
15
citations
How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects
Journal of Business Ethics
·
2020
·
3 authors
54
citations
Luxury cars Made-in-China: Consequences for brand positioning
Journal of Business Research
·
2019
·
3 authors
·
Open access
52
citations
Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites
Journal of Business Research
·
2018
·
3 authors
·
Open access
11
citations
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
Marketing Letters
·
2012
·
2 authors
96
citations
Erzeugt nicht-diagnostische Information einen Reihenfolge-Effekt im Fall der attributweisen Informationspräsentation?
Die Unternehmung
·
2012
·
2 authors
·
Open access
1
citations
Warum wirkt sich Conceptual Fluency auf Bewertungen aus?
der markt
·
2011
·
2 authors
0
citations
A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
·
2011
·
2 authors
44
citations
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Psychology and Marketing
·
2011
·
3 authors
32
citations
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
International Journal of Research in Marketing
·
2010
·
2 authors
317
citations
The effects of positive and negative ad‐evoked associations on brand attitude
Asia Pacific Journal of Marketing and Logistics
·
2009
·
2 authors
21
citations
Can a positive mood counterbalance weak arguments in personal sales conversations?
Journal of Retailing and Consumer Services
·
2009
·
2 authors
15
citations
Hängt die wirkung eines phantoms von seinem Typ ab?
der markt
·
2008
·
1 author
0
citations
Scarcity effects on sales volume in retail
The International Review of Retail Distribution and Consumer Research
·
2008
·
3 authors
150
citations
Präferenzen bei Ergebnisambiguität
Journal of Business Economics
·
2006
·
1 author
1
citations
Der Reihenfolgeeffekt auf Präferenzen
Schmalenbach Journal of Business Research
·
2002
·
2 authors
4
citations
Wertfunktion der Prospect-Theorie, Produktpräferenzen und Folgerungen für das Marketing
Schmalenbach Journal of Business Research
·
2001
·
3 authors
6
citations
Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing
Schmalenbach Journal of Business Research
·
2000
·
3 authors
7
citations
L'influence des convictions de contrôle et des attitudes globales sur le comportement écologique du consommateur
Recherche et Applications en Marketing (French Edition)
·
1999
·
2 authors
36
citations
Skepticism about advertising: A comparison of East and West German consumers
International Journal of Research in Marketing
·
1996
·
2 authors
46
citations