SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

W. Glenn Griffin · Study

Home/Author

W. Glenn Griffin

5 works· latest 2021· 2 institutionscluster: provisional

h-index5

i105

Citations284

Works here5

98

14

17

21

Most cited in this library

How Visual Brand Identity Shapes Consumer Response2014 · 102 citations
The Face of the Brand: How Art Directors Understand Visual Brand Identity2014 · 72 citations
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables2017 · 59 citations
The Impact of IMC on Advertising and Public Relations Education1998 · 30 citations
Brand imitation strategy, package design and consumer response: what does it take to make a difference?2021 · 21 citations

Works

5 shown

Brand imitation strategy, package design and consumer response: what does it take to make a difference?

Journal of Product & Brand Management·2021·2 authors

21citations

The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables

Journal of Marketing Communications·2017·3 authors·Open access

59citations

The Face of the Brand: How Art Directors Understand Visual Brand Identity

Journal of Advertising·2014·3 authors

72citations

How Visual Brand Identity Shapes Consumer Response

Psychology and Marketing·2014·3 authors

102citations

The Impact of IMC on Advertising and Public Relations Education

Journalism & Mass Communication Educator·1998·2 authors

30citations