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Nathalie Fleck · Study

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Nathalie Fleck

10 works· latest 2022· 5 institutionscluster: provisionalORCID 0000-0002-9238-3605

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Citations1,039

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Most cited in this library

Celebrities in Advertising: Looking for Congruence or Likability?2012 · 356 citations
Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship2007 · 241 citations
Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising2013 · 101 citations
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure2011 · 80 citations
Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands2022 · 65 citations

Works

10 shown

Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands

Journal of Business Research·2022·3 authors·Open access

65citations

When brands use CEOs and employees as spokespersons

Qualitative Market Research An International Journal·2020·3 authors

32citations

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Psychology and Marketing·2013·3 authors

101citations

Celebrities in Advertising: Looking for Congruence or Likability?

Psychology and Marketing·2012·2 authors·Open access

356citations

Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure

Recherche et Applications en Marketing (English Edition)·2011·2 authors

80citations

Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure

Recherche et Applications en Marketing (French Edition)·2011·2 authors

51citations

Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research

Recherche et Applications en Marketing (English Edition)·2010·2 authors

53citations

Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche

Recherche et Applications en Marketing (French Edition)·2010·2 authors

45citations

L'enseigne : un capital pour le distributeur

Management & Avenir·2010·2 authors·Open access

15citations

Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship

Psychology and Marketing·2007·2 authors

241citations