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Steven Eli Permut · Study

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Steven Eli Permut

4 works· latest 1981· 1 institutionscluster: provisional

h-index3

i101

Citations52

Works here4

74

78

81

Most cited in this library

Government marketing : theory and practice1981 · 39 citations
An Approach to the Evaluation of Deception in Television Advertising1974 · 6 citations
Advances in advertising research and management1978 · 6 citations
Decision-Making of the Multinational Executive: A Research Paradigm1974 · 1 citations

Works

4 shown

Government marketing : theory and practice

·1981·2 authors·book

39citations

Advances in advertising research and management

·1978·1 author

6citations

An Approach to the Evaluation of Deception in Television Advertising

Journal of Advertising·1974·2 authors

6citations

Decision-Making of the Multinational Executive: A Research Paradigm

Journal of the Academy of Marketing Science·1974·1 author

1citations