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Government marketing : theory and practice · Study

BookGovernment marketing : theory and practice

Michael P. Mokwa1981

Book1981

Government marketing : theory and practice

Michael P. Mokwa · Steven Eli Permut

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Marketing and Advertising Strategies Public Policy and Administration Research Public Procurement and Policy

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1982Factors Affecting the Use of Market Research Information: A Path Analysis 1986The Politics of Marketing: Analyzing the Parallel Political Marketplace 2001Marketing and political campaigning: mutually exclusive or exclusively mutual?1997Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model 1993Marketing's Domain: A Critical Review of the Development of the Marketing Concept 2012The Public Service Offering and its Influence on Marketing Priorities in Local Government Organizations 1987Marketing-oriented planning in public administration: The case of the state development agency 2000State Policy and Public Administration Impacts on an Emerging Industry: The Wine Industry in Oregon and Washington

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Year1981

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Published1981-05-15

Languageen

Citations39

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ShelfMarketing and Advertising Strategies

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openalex_workW656613420

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