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Sonja Gensler · Study

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Sonja Gensler

13 works· latest 2025· 3 institutionscluster: provisionalORCID 0000-0001-5315-5311

h-index13

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Citations5,954

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Most cited in this library

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2012 · 2,059 citations
The Impact of New Media on Customer Relationships2010 · 1,415 citations
Managing Brands in the Social Media Environment2013 · 918 citations
The Showrooming Phenomenon: It's More than Just about Price2017 · 321 citations
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition2017 · 260 citations

Works

13 shown

An emerging future for digital marketing: From products and services to sequenced solutions

Journal of Business Research·2025·2 authors·Open access

25citations

Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes

Journal of the Academy of Marketing Science·2024·5 authors·Open access

20citations

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Journal of Marketing·2017·3 authors·Open access

260citations

The Showrooming Phenomenon: It's More than Just about Price

Journal of Interactive Marketing·2017·3 authors·Open access

321citations

To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns

Journal of Retailing·2016·4 authors·Open access

168citations

The interrelationships between brand and channel choice

Marketing Letters·2014·11 authors·Open access

124citations

Managing Brands in the Social Media Environment

Journal of Interactive Marketing·2013·4 authors

918citations

Understanding consumers’ multichannel choices across the different stages of the buying process

Marketing Letters·2012·2 authors·Open access

217citations

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of Interactive Marketing·2012·3 authors·Open access

2,059citations

Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection

International Journal of Research in Marketing·2012·3 authors·Open access

98citations

A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach*

Journal of Product Innovation Management·2011·3 authors·Open access

227citations

The Impact of New Media on Customer Relationships

Journal of Service Research·2010·7 authors·Open access

1,415citations

Evaluating channel performance in multi-channel environments

Journal of Retailing and Consumer Services·2006·3 authors·Open access

102citations