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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Meera P. Venkatraman · Study

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Meera P. Venkatraman

7 works· latest 2010· 2 institutionscluster: provisional

h-index7

i107

Citations848

Works here7

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Most cited in this library

Differentiating between cognitive and sensory innovativeness1990 · 367 citations
From servicescape to consumptionscape: a photo-elicitation study of Starbucks in the New China2008 · 125 citations
Opinion leaders, adopters, and communicative adopters: A role analysis1989 · 115 citations
How global brands travel with consumers2010 · 98 citations
Involvement and risk1989 · 66 citations

Works

7 shown

How global brands travel with consumers

International Marketing Review·2010·3 authors

98citations

From servicescape to consumptionscape: a photo-elicitation study of Starbucks in the New China

Journal of International Business Studies·2008·2 authors

125citations

Differentiating between cognitive and sensory innovativeness

Journal of Business Research·1990·2 authors

367citations

Involvement and risk

Psychology and Marketing·1989·1 author

66citations

Opinion leaders, adopters, and communicative adopters: A role analysis

Psychology and Marketing·1989·1 author

115citations

Investigating Differences in the Roles of Enduring and Instrumentally Involved Consumers in the Diffusion Process

ACR North American Advances·1988·1 author

47citations

The Epistemic and Sensory Exploratory Behavior of Hedonic and Cognitive Consumers

ACR North American Advances·1985·2 authors

30citations