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Svend Hollensen · Study
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Author
Svend Hollensen
23 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0001-6937-6995
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19
Citations
2,388
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Most cited in this library
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
2022 · 902 citations
Metaverse – the new marketing universe
2022 · 478 citations
Marketing Management: A Relationship Approach
2002 · 244 citations
Global Marketing: A Market-Responsive Approach
2000 · 135 citations
Marketing Research: An International Approach
2006 · 103 citations
Works
23 shown
Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order
American Journal of Industrial and Business Management
·
2023
·
2 authors
·
Open access
9
citations
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Psychology and Marketing
·
2022
·
28 authors
·
Open access
902
citations
Metaverse – the new marketing universe
Journal of Business Strategy
·
2022
·
3 authors
·
Open access
478
citations
Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study
Sustainability
·
2019
·
4 authors
·
Open access
66
citations
Marketing
WORLD SCIENTIFIC eBooks
·
2019
·
2 authors
·
book
24
citations
Global Marketing .7th ed
·
2017
·
1 author
16
citations
Managing Turbulence: Business Model Development in a Family-Owned Airline
California Management Review
·
2015
·
3 authors
·
Open access
30
citations
Marketing: A Relationship Perspective
University of Southern Denmark Research Portal (University of Southern Denmark)
·
2015
·
2 authors
·
book
·
Open access
27
citations
Marketing
Vahlen eBooks
·
2015
·
2 authors
·
book
23
citations
The Blue Ocean that disappeared – the case of Nintendo Wii
Journal of Business Strategy
·
2013
·
1 author
29
citations
Selection of celebrity endorsers
Marketing Intelligence & Planning
·
2013
·
2 authors
40
citations
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach
International Journal of Business Performance Management
·
2012
·
2 authors
62
citations
Strategic management of a family-owned airline: Analysing the absorptive capacity of Cimber Sterling Group A/S
Journal of Family Business Strategy
·
2012
·
2 authors
29
citations
ChotuKool - Indian Godrej is creating a disruptive innovation - a low-cost refrigerator for the BOP market
University of Southern Denmark Research Portal (University of Southern Denmark)
·
2012
·
2 authors
1
citations
3.1 Strategic Marketing Planning
Vahlen eBooks
·
2010
·
2 authors
·
chapter
15
citations
Marketing
Vahlen eBooks
·
2010
·
2 authors
·
book
14
citations
Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers
Academy of Marketing Studies journal
·
2010
·
3 authors
4
citations
Essentials of global marketing
·
2009
·
1 author
53
citations
Marketing Research: An International Approach
·
2006
·
2 authors
·
book
103
citations
Marketing Planning: A Global Perspective
University of Southern Denmark Research Portal (University of Southern Denmark)
·
2005
·
1 author
·
book
7
citations
Marketing Management: A Relationship Approach
·
2002
·
1 author
·
Open access
244
citations
The process of benchmarking, benchlearning and benchaction
The TQM Journal
·
2001
·
2 authors
77
citations
Global Marketing: A Market-Responsive Approach
University of Southern Denmark Research Portal (University of Southern Denmark)
·
2000
·
1 author
·
book
135
citations