Marketing

Svend Hollensen · Marc Oliver Opresnik

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

Abstract

Das Marketing-Lehrbuch in englischer Sprache, zugeschnitten auf den europäischen Markt. Mit zahlreichen Übungsaufgaben, Vertiefungsfragen, Praxisbeispielen und Fallstudien:

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2019What Role Does Patient Gratitude Play in the Relationship Between Relationship Quality and Patient Loyalty?2021Market orientation, corporate social responsibility, and firm performance: The moderating role of relationship marketing orientation

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