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Thomas P. Scholdra · Study
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Author
Thomas P. Scholdra
4 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-0231-0841
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Most cited in this library
Reimagining personalization in the physical store
2023 · 40 citations
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
2021 · 38 citations
The Effect of Content on Zapping in TV Advertising
2022 · 32 citations
Propelling International Marketing Research with Geospatial Data
2022 · 10 citations
Works
4 shown
Reimagining personalization in the physical store
Journal of Retailing
·
2023
·
3 authors
·
Open access
40
citations
Propelling International Marketing Research with Geospatial Data
Journal of International Marketing
·
2022
·
3 authors
10
citations
The Effect of Content on Zapping in TV Advertising
Journal of Marketing
·
2022
·
4 authors
32
citations
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
Journal of Marketing
·
2021
·
4 authors
38
citations