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Beng Soo Ong · Study

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Beng Soo Ong

7 works· latest 2014· 1 institutionscluster: provisional

h-index7

i107

Citations352

Works here7

95

97

04

14

Most cited in this library

The antecedents of consumer expectations of services: an empirical study across four industries1997 · 123 citations
Should Product Placement in Movies Be Banned?1995 · 92 citations
Consumer perceptions of bonus packs: an exploratory analysis1997 · 52 citations
A Comparison of Product Placements in Movies and Television Programs2004 · 36 citations
Attitudes, Perceptions, and Responses of Purchasers Versus Subscribers-Only for Daily Deals on Hospitality Products2014 · 18 citations

Works

7 shown

Attitudes, Perceptions, and Responses of Purchasers Versus Subscribers-Only for Daily Deals on Hospitality Products

Journal of Hospitality Marketing & Management·2014·1 author

18citations

A Comparison of Product Placements in Movies and Television Programs

Journal of Promotion Management·2004·1 author

36citations

Cost implications of bonus pack promotions versus price discounts

American Business Review·2004·4 authors

13citations

The antecedents of consumer expectations of services: an empirical study across four industries

Journal of Services Marketing·1997·4 authors

123citations

Consumer perceptions of bonus packs: an exploratory analysis

Journal of Consumer Marketing·1997·3 authors

52citations

A Multicultural Comparison of Shopping Patterns among Asian Consumer

The Journal of Marketing Theory and Practice·1997·3 authors

18citations

Should Product Placement in Movies Be Banned?

Journal of Promotion Management·1995·1 author

92citations