A Multicultural Comparison of Shopping Patterns among Asian Consumer

Foo Nin Ho · Beng Soo Ong · Seonsu Lee

18 citations0/0 files storedThe Journal of Marketing Theory and Practice

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

Abstract

The purposes of the study are (1) to compare the shopping orientations among Chinese, Filipino and Japanese shoppers; and (2) their willingness to purchase a specific product classification (either hand tools or kitchen utensils) from nine different purchasing sources. Data (N=684) were collected via a questionnaire from a convenience sample of 1,000 respondents. The results of the study indicate that Asian shoppers do not differ much in terms of their shopping orientations except for a few situations. Asian shoppers were also found not to differ much in their willingness to purchase from different purchasing sources. Implications for marketing and practice are discussed.

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References

1972Why Do People Shop?1954City Shoppers and Urban Identification: Observations on the Social Psychology of City Life 1971Shopping Orientations and Product Usage Rates 1985Shopping Orientation Segmentation of the Elderly Consumer 2014Sales & marketing management 1993A Typology of Apparel Shopping Orientation Segments Among Female Consumers 1992Patronage Behavior of Apparel Shopping: Part I. Shopping Orientations, Store Attributes, Information Sources, and Personal Characteristics 1994Benefit Segments of the Female Apparel Market: Psychographics, Shopping Orientations, and Demographics

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