Why Do People Shop?

Edward Μ. Tauber

1,065 citations0/0 files storedJournal of Marketing

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

T HE field of consumer behavior has experienced a dynamic period of growth over the past 10 years. It is frequently overlooked, however, that this broad area consists of three distinct activities: shopping, buying, and consuming. Considerable progress has been achieved in identifying the behavioral dimensions of buying, and a number of theories of buying behavior have been postulated. However, less is known about the determinants of consuming and shopping which are also of substantial theoretical and man-

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