Article1971

Shopping Orientations and Product Usage Rates

258 citations0/0 files storedJournal of Marketing Research

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

BACKGROUND This article investigates the hypothesis that urban shoppers, in their search for identity, develop shopping orientations which are related to usage rates of some categories of products. This study evolved from our con

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References

1969Risk Taking and Information Handling in Consumer Behavior 1954City Shoppers and Urban Identification: Observations on the Social Psychology of City Life

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2013Shopping and Word-of-Mouth Intentions on Social Media 2002Non‐functional motives for online shoppers: why we click 1985Shopping Orientation Segmentation of the Elderly Consumer 1999Shopping Motives for Mail Catalog Shopping 1994An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption 2017Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications 2005Towards a Conceptual Model of Consumer Confusion 2004Consumer decision‐making styles on domestic and imported brand clothing

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