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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marcel Huettermann · Study

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Marcel Huettermann

4 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0001-8155-2998

h-index4

i104

Citations216

Works here4

19

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23

Most cited in this library

Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans2019 · 88 citations
Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors2020 · 77 citations
Fan Engagement Behavior: Validation of a Theory-Based Scale2023 · 27 citations
The Influence of Non-Transactional Fan Engagement on Merchandise Consumption2022 · 24 citations

Works

4 shown

Fan Engagement Behavior: Validation of a Theory-Based Scale

Journal of Sport Management·2023·6 authors·Open access

27citations

The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

Sport Marketing Quarterly·2022·2 authors·Open access

24citations

Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors

Journal of Global Sport Management·2020·4 authors·Open access

77citations

Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

Journal of Global Sport Management·2019·3 authors·Open access

88citations