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Shijin Yoo · Study

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Shijin Yoo

5 works· latest 2018· 2 institutionscluster: provisionalORCID 0000-0002-1202-5657

h-index5

i105

Citations841

Works here5

08

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18

Most cited in this library

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth2008 · 559 citations
When is servitization a profitable competitive strategy?2015 · 99 citations
Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?2012 · 98 citations
Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance2018 · 52 citations
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity2010 · 33 citations

Works

5 shown

Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance

Journal of Global Marketing·2018·3 authors

52citations

When is servitization a profitable competitive strategy?

International Journal of Production Economics·2015·3 authors

99citations

Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?

Journal of Product Innovation Management·2012·2 authors

98citations

The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity

·2010·3 authors

33citations

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Journal of Marketing Research·2008·3 authors

559citations