Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?

Jinhwan Hong · Shijin Yoo

98 citations0/0 files storedJournal of Product Innovation Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Innovation and Knowledge Management Entrepreneurship Studies and Influences Business Strategies and Innovation

Abstract

The purpose of this paper is to examine the relationship between strategic orientation and the performance of new products. In this paper, we develop a conceptual model that explores the roles of market orientation (MO) and entrepreneurship orientation (EO) on new product performance and seek to understand the mediating roles of process and product characteristics. Based on a survey of 471 small and medium‐sized enterprises in Korea, we found that MO and EO positively affect new product performance. The main impact of MO is through new product development proficiency and product meaningfulness and that of EO is through proficient intellectual property management and product novelty. Academic and managerial implications are also discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 98 citations exist upstream.

References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1991Exploration and Exploitation in Organizational Learning 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance 2001Accounting for common method variance in cross-sectional research designs.1990The Effect of a Market Orientation on Business Profitability

Cited by

2015Ideal, nonideal, and no-marker variables: The confirmatory factor analysis (CFA) marker technique works when it matters.2018Firm-specific advantages-product innovation capability complementarities and innovation success: A core competency approach 2020The role of innovation capability in the relationship between marketing capability and new product development: evidence from the telecommunication sector 2015The Mediating role of Market Orientation on Entrepreneurial Orientation, Absorptive Capacity and Technological Innovation Capabilities

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.