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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Robin Katzenstein · Study

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Robin Katzenstein

2 works· latest 2022· 2 institutionscluster: provisional

h-index2

i102

Citations169

Works here2

19

22

Most cited in this library

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses2022 · 107 citations
Consideration of ethical attributes along the consumer decision-making journey2019 · 62 citations

Works

2 shown

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

Journal of Marketing Research·2022·4 authors·review·Open access

107citations

Consideration of ethical attributes along the consumer decision-making journey

Journal of the Academy of Marketing Science·2019·3 authors

62citations