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Maria Karampela · Study

Home/Author

Maria Karampela

7 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-5975-4531

h-index4

i104

Citations169

Works here7

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22

Most cited in this library

Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda2022 · 109 citations
Crafting growth together2021 · 31 citations
When opposites attract? Exploring the existence of complementarity in self‐brand congruence processes2018 · 15 citations
Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings2021 · 14 citations
Crafting Growth : Exploring the Emerging Potential & Challenges for Scotland's Craft Beer Sector2018 · 0 citations

Works

7 shown

Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda

International Journal of Consumer Studies·2022·3 authors·review·Open access

109citations

Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings

Psychology and Marketing·2021·2 authors·Open access

14citations

Crafting growth together

Entrepreneurship and Regional Development·2021·4 authors·Open access

31citations

When opposites attract? Exploring the existence of complementarity in self‐brand congruence processes

Psychology and Marketing·2018·4 authors·Open access

15citations

Crafting Growth : Exploring the Emerging Potential & Challenges for Scotland's Craft Beer Sector

Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2018·4 authors·report·Open access

0citations

Exploring the relative importance of consumer motives when purchasing craft and premium beer, and the ignored role of intermediaries: a preliminary analysis with British consumers

Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2017·3 authors·other·Open access

0citations

Υπόθεση μελέτης : Λαυκιώτη Οινοποιείο [Case-study : Lafkiotis Winery]

Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2010·1 author·chapter

0citations