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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

May O. Lwin · Study

Home/Author

May O. Lwin

39 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-1832-8242

h-index26

i1036

Citations4,073

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Most cited in this library

Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility2011 · 517 citations
Global Sentiments Surrounding the COVID-19 Pandemic on Twitter: Analysis of Twitter Trends2020 · 442 citations
A meta-analysis of factors predicting cyberbullying perpetration and victimization: From the social cognitive and media effects approach2016 · 439 citations
Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective2007 · 373 citations
Protecting children's privacy online: How parental mediation strategies affect website safeguard effectiveness2008 · 260 citations

Works

39 shown

The Evolution of Public Sentiments During the COVID-19 Pandemic: Case Comparisons of India, Singapore, South Korea, the United Kingdom, and the United States

JMIR Infodemiology·2022·8 authors·Open access

19citations

Government trust, perceptions of COVID-19 and behaviour change: cohort surveys, Singapore

Bulletin of the World Health Organization·2020·13 authors·Open access

107citations

Temporal and textual analysis of social media on collective discourses during the Zika virus pandemic

BMC Public Health·2020·6 authors·Open access

18citations

Global Sentiments Surrounding the COVID-19 Pandemic on Twitter: Analysis of Twitter Trends

JMIR Public Health and Surveillance·2020·7 authors·Open access

442citations

Increasing Influenza and Pneumococcal Vaccination Uptake in Seniors Using Point-of-Care Informational Interventions in Primary Care in Singapore: A Pragmatic, Cluster-Randomized Crossover Trial

American Journal of Public Health·2019·8 authors·Open access

45citations

“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women

Journal of Advertising·2019·3 authors

22citations

Attitudes and perception of influenza vaccines among older people in Singapore: A qualitative study

Vaccine·2019·4 authors·Open access

42citations

Acceptance and uptake of influenza vaccines in Asia: A systematic review

Vaccine·2019·4 authors·review

61citations

Do superstitious beliefs affect influenza vaccine uptake through shaping health beliefs?

Vaccine·2019·6 authors·Open access

28citations

Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps

Public Relations Review·2018·4 authors

28citations

Strategic Uses of Facebook in Zika Outbreak Communication: Implications for the Crisis and Emergency Risk Communication Model

International Journal of Environmental Research and Public Health·2018·4 authors·Open access

131citations

Is saying ‘sorry’ enough? examining the effects of apology typologies by organizations on consumer responses

Asian Journal of Communication·2016·5 authors·Open access

12citations

‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas

Public Relations Review·2016·4 authors

87citations

A meta-analysis of factors predicting cyberbullying perpetration and victimization: From the social cognitive and media effects approach

New Media & Society·2016·3 authors·review·Open access

439citations

Odor Semantics and Visual Cues: What We Smell Impacts Where We Look, What We Remember, and What We Want to Buy

Journal of Behavioral Decision Making·2015·4 authors

39citations

Promoting preventive behaviors against influenza: Comparison between developing and developed countries

Asian Journal of Communication·2014·3 authors

11citations

Can Exergames Impart Health Messages? Game Play, Framing, and Drivers of Physical Activity Among Children

Journal of Health Communication·2013·2 authors·Open access

40citations

Let’s play together: Effects of video-game play on intergenerational perceptions among youth and elderly participants

Computers in Human Behavior·2013·4 authors

98citations

Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall

Journal of Consumer Behaviour·2012·2 authors

57citations

Stop bugging me: An examination of adolescents’ protection behavior against online harassment

Journal of Adolescence·2011·3 authors

89citations

Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility

Journal of Business Ethics·2011·3 authors

517citations

Touch: A Gentle Tutorial With Implications for Marketing

Routledge eBooks·2011·2 authors·chapter

23citations

American Symbolism in Intercultural Communication: An Animosity/Ethnocentrism Perspective on Intergroup Relations and Consumer Attitudes

Journal of Communication·2010·3 authors

23citations

Product Scent and Memory

Journal of Consumer Research·2009·3 authors·Open access

191citations

Regulatory Focus Theory, Trust, and Privacy Concern

Journal of Service Research·2009·2 authors

202citations

Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products

Journal of Global Marketing·2009·3 authors

40citations

Protecting children's privacy online: How parental mediation strategies affect website safeguard effectiveness

Journal of Retailing·2008·2 authors

260citations

Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites

Journal of Consumer Affairs·2007·2 authors·Open access

21citations

Causes and consequences of consumer online privacy concern

International Journal of Service Industry Management·2007·3 authors

195citations

Protecting Children from Myopia: A PMT Perspective for Improving Health Marketing Communications

Journal of Health Communication·2007·2 authors

50citations

How Effective Are Loyalty Reward Programs in Driving Share of Wallet?

Journal of Service Research·2007·3 authors

198citations

Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective

Journal of the Academy of Marketing Science·2007·3 authors

373citations

Promises, Promises: How Consumers Respond to Warranties in Internet Retailing

Journal of Consumer Affairs·2006·2 authors·Open access

63citations

Television’s Glocal Advertising in Veridical Product Narrative: A SE Asian Reception Study of Consumer Alignment/Alienation

Consumption Markets & Culture·2006·3 authors

4citations

Consumer Responses to English Accent Variations in Advertising

Journal of Global Marketing·2005·3 authors

58citations

Marketing perspectives on Asia-Pacific electronic commerce

Swinburne figshare (Swinburne University of Technology)·2001·2 authors

0citations

The Influence of Spokesperson's Race in Relation to Accents Used in Television Commercials

Journal of Current Issues & Research in Advertising·2000·2 authors

18citations

Policy direction for electronic commerce: an Asia-Pacific perspective

Swinburne figshare (Swinburne University of Technology)·2000·2 authors

0citations

The Effect of an Audio Stimulus

Journal of International Consumer Marketing·1999·2 authors

22citations