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Chun‐Tuan Chang · Study
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Author
Chun‐Tuan Chang
27 works
· latest 2023
· 4 institutions
cluster: provisional
ORCID 0000-0001-8538-4602
Works
27 shown
“I Doubt It Works!” the negative impacts of anthropomorphizing healthcare products
Journal of Business Research
·
2023
·
4 authors
16
citations
A close look at research on pursuing the right formula for cause-related marketing advertising
International Journal of Advertising
·
2022
·
4 authors
16
citations
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
Journal of Marketing
·
2021
·
3 authors
41
citations
How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
Journal of Advertising Research
·
2020
·
3 authors
21
citations
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
Journal of the Academy of Marketing Science
·
2019
·
2 authors
85
citations
Is cash always king? Bundling product–cause fit and product type in cause‐related marketing
Psychology and Marketing
·
2018
·
5 authors
45
citations
Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control
Review of Managerial Science
·
2018
·
3 authors
88
citations
Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation
Journal of Business Research
·
2018
·
3 authors
·
Open access
163
citations
Cuteness Makes the Sale? How Consumer Responses are Affected by Message Framing and Crowding
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2018
·
2 authors
·
other
3
citations
What Sells Better in Green Communications:Fear or Hope?
Journal of Advertising Research
·
2017
·
3 authors
46
citations
The spell of cuteness in food consumption? It depends on food type and consumption motivation
Food Quality and Preference
·
2017
·
4 authors
28
citations
Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote
International Journal of Advertising
·
2015
·
2 authors
34
citations
Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing
Journal of Business Ethics
·
2014
·
2 authors
142
citations
The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress
Computers in Human Behavior
·
2013
·
4 authors
1,011
citations
Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition
Journal of Advertising
·
2013
·
2 authors
167
citations
Can sex sell bread?
International Journal of Advertising
·
2013
·
2 authors
29
citations
Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketing
Marketing Intelligence & Planning
·
2012
·
2 authors
63
citations
Are guilt appeals a panacea in green advertising?
International Journal of Advertising
·
2012
·
1 author
133
citations
Missing ingredients in cause-related advertising
International Journal of Advertising
·
2012
·
1 author
56
citations
Guilt appeals in cause-related marketing
International Journal of Advertising
·
2011
·
1 author
177
citations
Effects of message framing, vividness congruency and statistical framing on responses to charity advertising
International Journal of Advertising
·
2010
·
2 authors
158
citations
Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal 1
Journal of Applied Social Psychology
·
2009
·
2 authors
207
citations
To donate or not to donate? Product characteristics and framing effects of cause‐related marketing on consumer purchase behavior
Psychology and Marketing
·
2008
·
1 author
196
citations
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
·
2008
·
2 authors
3
citations
Interactive Effects of Message Framing, Product Perceived Risk, and Mood—The Case of Travel Healthcare Product Advertising
Journal of Advertising Research
·
2007
·
1 author
49
citations
Health‐care product advertising: The influences of message framing and perceived product characteristics
Psychology and Marketing
·
2007
·
1 author
94
citations
WHO GIVES WHAT TO CHARITY? CHARACTERISTICS AFFECTING DONATION BEHAVIOR
Social Behavior and Personality An International Journal
·
2007
·
2 authors
·
Open access
223
citations