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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Chinmoy Bandyopadhyay · Study

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Chinmoy Bandyopadhyay

5 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-8566-6869

h-index5

i105

Citations268

Works here5

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Most cited in this library

B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review2021 · 97 citations
How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research2022 · 60 citations
Social enterprise marketing: review of literature and future research agenda2019 · 50 citations
Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning2020 · 43 citations
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands2023 · 18 citations

Works

5 shown

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

Asia Pacific Journal of Marketing and Logistics·2023·4 authors·Open access

18citations

How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research

Australasian Marketing Journal (AMJ)·2022·5 authors·Open access

60citations

B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review

Industrial Marketing Management·2021·5 authors·review

97citations

Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning

Journal of Global Marketing·2020·2 authors

43citations

Social enterprise marketing: review of literature and future research agenda

Marketing Intelligence & Planning·2019·2 authors

50citations