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Gordon T. Gray · Study

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Gordon T. Gray

1 works· latest 2011· 1 institutionscluster: provisional

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i101

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Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance2011 · 84 citations

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Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance

International Journal of Consumer Studies·2011·2 authors

84citations