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Rajat Roy · Study
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Author
Rajat Roy
31 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0001-7515-3237
Works
31 shown
Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy
Journal of Business Research
·
2024
·
3 authors
·
Open access
15
citations
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
European Journal of Marketing
·
2023
·
4 authors
20
citations
The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
Journal of Business Research
·
2023
·
4 authors
·
Open access
17
citations
Corporate political donations, board gender diversity, and corporate social responsibility: Evidence from Australia
Journal of Business Research
·
2022
·
6 authors
·
Open access
45
citations
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Journal of Product & Brand Management
·
2022
·
4 authors
·
Open access
53
citations
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Journal of Business Research
·
2021
·
3 authors
·
Open access
20
citations
The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments
Journal of Business Research
·
2021
·
2 authors
·
Open access
18
citations
Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective
Psychology and Marketing
·
2021
·
4 authors
·
Open access
36
citations
The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Journal of Business Research
·
2020
·
2 authors
·
Open access
17
citations
The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations
Psychology and Marketing
·
2020
·
2 authors
·
Open access
36
citations
When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge
Journal of Business Research
·
2020
·
3 authors
·
Open access
17
citations
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
European Journal of Marketing
·
2020
·
3 authors
·
Open access
157
citations
Effects of consumers’ construal levels on post-impulse purchase emotions
Marketing Intelligence & Planning
·
2019
·
4 authors
·
Open access
28
citations
Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
Journal of Business Research
·
2019
·
3 authors
·
Open access
46
citations
The karma of consumption: role of materialism in the pursuit of life satisfaction
European Journal of Marketing
·
2019
·
4 authors
·
Open access
24
citations
How self-construal guides preference for partitioned versus combined pricing
Journal of Business Research
·
2019
·
2 authors
·
Open access
20
citations
Customer engagement behavior in individualistic and collectivistic markets
Journal of Business Research
·
2017
·
5 authors
·
Open access
178
citations
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
European Journal of Marketing
·
2017
·
2 authors
·
Open access
37
citations
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
European Journal of Marketing
·
2016
·
3 authors
·
Open access
52
citations
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Marketing Intelligence & Planning
·
2016
·
3 authors
49
citations
Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)
Journal of Advertising
·
2015
·
2 authors
·
Open access
20
citations
An insight into pay-what-you-want pricing
Marketing Intelligence & Planning
·
2015
·
1 author
·
Open access
34
citations
Antecedents and consequences of self-congruity
European Journal of Marketing
·
2015
·
2 authors
123
citations
Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing
Journal of Advertising
·
2015
·
2 authors
·
Open access
111
citations
Regulatory Focus and Alternate Processing Conditons: Attribute Importance Versus Attribute Ease of Imaginability
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
1 author
·
chapter
0
citations
Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements
Journal of Advertising
·
2014
·
2 authors
·
Open access
58
citations
“Bonds” or “Calvin Klein” Down‐under
Journal of Fashion Marketing and Management
·
2013
·
3 authors
27
citations
Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear
Journal of International Consumer Marketing
·
2012
·
3 authors
·
Open access
17
citations
Regulatory focus and preference reversal between hedonic and utilitarian consumption
Journal of Consumer Behaviour
·
2011
·
2 authors
153
citations
Consumer‐based brand equity and status‐seeking motivation for a global versus local brand
Asia Pacific Journal of Marketing and Logistics
·
2011
·
1 author
·
Open access
52
citations
The role of regulatory fit on the attraction effect
Journal of Consumer Psychology
·
2010
·
3 authors
35
citations