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Anqi Zhao · Study

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Anqi Zhao

2 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0003-0693-7331

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i102

Citations121

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22

23

Most cited in this library

The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor2022 · 85 citations
An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness2023 · 36 citations

Works

2 shown

An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness

Journal of Marketing Analytics·2023·3 authors·Open access

36citations

The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor

Information Technology and People·2022·4 authors

85citations