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Robert H. Ducoffe · Study

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Robert H. Ducoffe

8 works· latest 2000· 3 institutionscluster: provisional

h-index7

i107

Citations2,343

Works here8

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Most cited in this library

Advertising Value and Advertising on the Web1996 · 1,361 citations
How Consumers Assess the Value of Advertising1995 · 774 citations
Advertising value and advertising processing2000 · 117 citations
A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising1996 · 27 citations
Tips from Top Advertising Executives: Implications for Advertising Education1990 · 23 citations

Works

8 shown

Advertising value and advertising processing

Journal of Marketing Communications·2000·2 authors

117citations

Advertising Value and Advertising on the Web

Journal of Advertising Research·1996·1 author

1,361citations

A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising

Journal of Current Issues & Research in Advertising·1996·3 authors

27citations

A Simultaneous-Equation Analysis of Pricing, Circulation, and Advertising Revenue for Leading Consumer Magazines

Journal of Media Economics·1995·2 authors

19citations

How Consumers Assess the Value of Advertising

Journal of Current Issues & Research in Advertising·1995·1 author

774citations

Sorting the Mail: A Study of Categorization and Deliberative Processing

Journal of Direct Marketing·1995·2 authors

5citations

Tips from Top Advertising Executives: Implications for Advertising Education

Journal of Marketing Education·1990·2 authors

23citations

Deception in Brand Names

Journal of Public Policy & Marketing·1987·2 authors

17citations