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Peter Anabila · Study

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Peter Anabila

9 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-9431-0082

h-index9

i109

Citations360

Works here9

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Most cited in this library

Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight2021 · 83 citations
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust2022 · 66 citations
Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective2019 · 48 citations
Service quality: A subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana2019 · 34 citations
Mediation role of brand preference on bank advertising and customer loyalty2017 · 34 citations

Works

9 shown

E-commerce adoption among entrepreneurial firms in Sub-Saharan Africa

Journal of Small Business and Enterprise Development·2024·4 authors

15citations

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Journal of Brand Management·2022·4 authors

66citations

Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity

International Journal of Wine Business Research·2021·3 authors

21citations

Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight

Journal of Quality Assurance in Hospitality & Tourism·2021·4 authors

83citations

Market orientation: a key to survival and competitive advantage in Ghana’s private universities

Journal of Marketing for HIGHER EDUCATION·2019·4 authors

26citations

Service quality: A subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana

Health Marketing Quarterly·2019·1 author

34citations

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Journal of Marketing Communications·2019·1 author

48citations

Mediation role of brand preference on bank advertising and customer loyalty

International Journal of Bank Marketing·2017·4 authors

34citations

Relationship Marketing Practices and Customer Loyalty: Evidence from the Banking Industry in Ghana

·2012·3 authors

33citations