Home/Author

Henrik Hagtvedt

16 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-2791-5660

Works

16 shown

Immersive retailing: The in-store experience

Journal of Retailing·2023·2 authors·Open access

73citations

A brand (new) experience: art, aesthetics, and sensory effects

Journal of the Academy of Marketing Science·2022·1 author·Open access

40citations

Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures

Journal of Consumer Research·2021·2 authors

77citations

Components of visual perception in marketing contexts: a conceptual framework and review

Journal of the Academy of Marketing Science·2019·2 authors·Open access

150citations

Color Saturation Increases Perceived Product Size

Journal of Consumer Research·2017·1 author

199citations

Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness

Journal of Marketing Research·2015·1 author

151citations

Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?

Journal of Retailing·2015·2 authors

109citations

Living brands: consumer responses to animated brand logos

Journal of the Academy of Marketing Science·2015·2 authors

69citations

Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design

Psychology and Marketing·2014·2 authors

96citations

“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior

Journal of Consumer Research·2011·2 authors

98citations

The Impact of Incomplete Typeface Logos on Perceptions of the Firm

Journal of Marketing·2011·1 author

282citations

Aesthetic Incongruity Resolution

Journal of Marketing Research·2011·2 authors

64citations

The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Journal of Consumer Psychology·2009·2 authors

311citations

Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent

Journal of the Academy of Marketing Science·2008·3 authors

40citations

Art and the brand: The role of visual art in enhancing brand extendibility

Journal of Consumer Psychology·2008·2 authors

145citations

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Journal of Marketing Research·2008·2 authors

586citations