Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?Henrik Hagtvedt, Vanessa M. Patrick2015-08-14articleJournal of Retailing109 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 109 citations exist upstream.References1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity2009Customer Experience Creation: Determinants, Dynamics and Management Strategies2002The competitive advantage of corporate philanthropy.1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy2013The competitive advantage of corporate philanthropy1996Are shame, guilt, and embarrassment distinct emotions?2004Measuring perceptions of brand luxury1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept ConsistencyCited by2020An investigation of unsustainable luxury: How guilt drives negative word-of-mouth2023Immersive retailing: The in-store experience2020Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them2021Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility2020Matching green messages with brand positioning to improve brand evaluation2018Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns2017High-fit charitable initiatives increase hedonic consumption through guilt reduction2019Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons