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Yikuan Lee · Study

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Yikuan Lee

8 works· latest 2017· 1 institutionscluster: provisional

h-index8

i108

Citations1,568

Works here8

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Most cited in this library

Enhancing alliance performance: The effects of contractual-based versus relational-based governance2006 · 396 citations
The Impact of Communication Strategy on Launching New Products: The Moderating Role of Product Innovativeness2003 · 348 citations
R&D intensity and commercialization orientation effects on financial performance2006 · 283 citations
Consumer perceptions of product creativity, coolness, value and attitude2014 · 227 citations
New Product Launch Strategy for Network Effects Products2003 · 180 citations

Works

8 shown

How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness

Journal of Consumer Marketing·2017·3 authors

29citations

Consumer perceptions of product creativity, coolness, value and attitude

Journal of Business Research·2014·3 authors

227citations

Understanding and Managing International Product Launch: A Comparison between Developed and Emerging Markets

Journal of Product Innovation Management·2011·4 authors

60citations

Enhancing alliance performance: The effects of contractual-based versus relational-based governance

Journal of Business Research·2006·2 authors

396citations

R&D intensity and commercialization orientation effects on financial performance

Journal of Business Research·2006·3 authors

283citations

Determinants of e-communication adoption: The internal push versus external pull factors

Marketing Theory·2005·1 author

45citations

New Product Launch Strategy for Network Effects Products

Journal of the Academy of Marketing Science·2003·2 authors

180citations

The Impact of Communication Strategy on Launching New Products: The Moderating Role of Product Innovativeness

Journal of Product Innovation Management·2003·2 authors

348citations