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New Product Launch Strategy for Network Effects Products · Study

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ArticleNew Product Launch Strategy for Network Effects Products

Yikuan Lee2003

Article2003

New Product Launch Strategy for Network Effects Products

Yikuan Lee · Gina Colarelli O’Connor

180 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Digital Platforms and Economics Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting

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References

2019Diffusion of Innovations 1 2000Marketing management: analysis. planning. implementation and control 1985Network externalities, competition, and compatibility 1985Clio and the economics of QWERTY 1994Increasing Returns and Path Dependence in the Economy 1988First-mover advantages 1957Barriers to New Competition 1994Systems Competition and Network Effects

Cited by

2019Evaluating Initial Public Acceptance of Highly and Fully Autonomous Vehicles 2013Research Commentary —Information Technology-Enabled Business Models: A Conceptual Framework and a Coevolution Perspective for Future Research 2006Technological capability, social capital and the launch strategy for innovative products 2007Indirect Network Effects in New Product Growth 2020Platform Preannouncement Strategies: The Strategic Role of Information in Two-Sided Markets Competition 2009Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success?

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Details

Year2003

Typearticle

Published2003-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations180

Files0 public / 0

ShelfDigital Platforms and Economics

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doi10.1177/0092070303031003003

openalex_workW2117582028

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2015The race to dominate the mobile payments platform: Entry and expansion strategies

2007Indirect Network Effects in New Product Growth