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New Product Launch Strategy for Network Effects Products
16 references·16 citing·28 second hopsampled
New Product Launch Strategy for Network Effects Products (2003)New Product Launch Strategy for Network E…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)The Impact of Market Knowledg…First-mover (dis)advantages: retrospective and link with the resource-based view (1998)First-mover (dis)advantages: …Increasing returns and the new world of business. (1996)Increasing returns and the ne…Systems Competition and Network Effects (1994)Systems Competition and Netwo…Increasing Returns and Path Dependence in the Economy (1994)Increasing Returns and Path D…Choosing Strategies for Change (1989)Choosing Strategies for ChangeFirst-mover advantages (1988)First-mover advantagesTechnology Adoption in the Presence of Network Externalities (1986)Technology Adoption in the Pr…Installed base and compatibility : innovation, product preannouncements and predation (1986)Installed base and compatibil…Standardization, Compatibility, and Innovation (1985)Standardization, Compatibilit…Network externalities, competition, and compatibility (1985)Network externalities, compet…Clio and the economics of QWERTY (1985)Clio and the economics of QWE…Preemptive Patenting and the Persistence of Monopoly (1982)Preemptive Patenting and the …Barriers to New Competition (1957)Barriers to New CompetitionPlatform Preannouncement Strategies: The Strategic Role of Information in Two-Sided Markets Competition (2020)Platform Preannouncement Stra…Optimal risk management for the sharing economy with stranger danger and service quality (2019)Optimal risk management for t…Evaluating Initial Public Acceptance of Highly and Fully Autonomous Vehicles (2019)Evaluating Initial Public Acc…Information Management and Pricing in Platform Markets (2018)Information Management and Pr…Involuntary migration in cyberspaces: The case of MSN messenger discontinuation (2016)Involuntary migration in cybe…The race to dominate the mobile payments platform: Entry and expansion strategies (2015)The race to dominate the mobi…Research Commentary —Information Technology-Enabled Business Models: A Conceptual Framework and a Coevolution Perspective for Future Research (2013)Research Commentary —Informat…Technological opportunism and firm performance: Moderating contexts (2012)Technological opportunism and…Commercialization of Platform Technologies: Launch Timing and Versioning Strategy (2012)Commercialization of Platform…Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective (2012)Brand equity and the exacerba…Understanding and Managing International Product Launch: A Comparison between Developed and Emerging Markets (2011)Understanding and Managing In…Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success? (2009)Strategic fit to resources ve…Indirect Network Effects in New Product Growth (2007)Indirect Network Effects in N…Indirect Network Effects in New Product Growth (2007)Indirect Network Effects in N…Business model choices for value creation of mobile services (2007)Business model choices for va…Technological capability, social capital and the launch strategy for innovative products (2006)Technological capability, soc…Structural Inertia and Organizational Change (1984)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)The Theory of Economic Development (2003)It's All about Me: Narcissistic Chief Executive Officers and Their Effects on Company Strategy and Performance (2007)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)A Contribution to the Theory of Economic Growth (1956)The Economic Implications of Learning by Doing (1971)Increasing Returns, Path Dependence, and the Study of Politics (2000)Path dependence in historical sociology (2000)Special report on emissions scenarios (2000)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Firm resources and sustained competitive advantage (2004)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)A Simple Model of Herd Behavior (1992)Dynamic capabilities and strategic management (1997)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)The Social Structure of Entrepreneurial Activity: Geographic Concentration of Footwear Production in the United States, 1940–1989 (2000)Contestable Markets: An Uprising in the Theory of Industry Structure (2003)A Strategic Model of Social and Economic Networks (1996)The economics of networks (1996)Research Commentary —Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics (2010)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1985Network externalities, competition, and compatibility6,093 cited
  • 1985Clio and the economics of QWERTY6,056 cited
  • 1994Increasing Returns and Path Dependence in the Economy4,544 cited
  • 1988First-mover advantages3,656 cited
  • 1957Barriers to New Competition2,721 cited
  • 1994Systems Competition and Network Effects2,673 cited
  • 1986Technology Adoption in the Presence of Network Externalities2,621 cited
  • 1985Standardization, Compatibility, and Innovation2,601 cited
  • 1986Installed base and compatibility : innovation, product preannouncements and predation1,529 cited
  • 1989Choosing Strategies for Change1,386 cited
  • 1982Preemptive Patenting and the Persistence of Monopoly1,351 cited
  • 1998The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination1,348 cited
  • 1998First-mover (dis)advantages: retrospective and link with the resource-based view1,256 cited
  • 1996

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Increasing returns and the new world of business.
1,181 cited

Cited by

  • 2019Evaluating Initial Public Acceptance of Highly and Fully Autonomous Vehicles161 cited
  • 2013Research Commentary —Information Technology-Enabled Business Models: A Conceptual Framework and a Coevolution Perspective for Future Research135 cited
  • 2006Technological capability, social capital and the launch strategy for innovative products133 cited
  • 2007Indirect Network Effects in New Product Growth130 cited
  • 2020Platform Preannouncement Strategies: The Strategic Role of Information in Two-Sided Markets Competition103 cited
  • 2009Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success?91 cited
  • 2015The race to dominate the mobile payments platform: Entry and expansion strategies86 cited
  • 2007Indirect Network Effects in New Product Growth83 cited
  • 2019Optimal risk management for the sharing economy with stranger danger and service quality78 cited
  • 2018Information Management and Pricing in Platform Markets74 cited
  • 2012Commercialization of Platform Technologies: Launch Timing and Versioning Strategy70 cited
  • 2007Business model choices for value creation of mobile services65 cited
  • 2012Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective64 cited
  • 2011Understanding and Managing International Product Launch: A Comparison between Developed and Emerging Markets60 cited
  • 2012Technological opportunism and firm performance: Moderating contexts58 cited
  • 2016Involuntary migration in cyberspaces: The case of MSN messenger discontinuation55 cited