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Claudio Alvarez · Study
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Author
Claudio Alvarez
6 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-7152-4894
Works
6 shown
Types of Consumer-Brand Relationships: A systematic review and future research agenda
Journal of Business Research
·
2023
·
3 authors
·
review
77
citations
Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships
Journal of Consumer Research
·
2021
·
3 authors
39
citations
How Brands Acquire Cultural Meaning
Journal of Consumer Psychology
·
2019
·
2 authors
84
citations
Consumers’ relationships with brands
Current Opinion in Psychology
·
2016
·
2 authors
·
review
180
citations
Relating badly to brands
Journal of Consumer Psychology
·
2013
·
2 authors
·
Open access
215
citations
Brands as Relationship Partners: Warmth, Competence, and In-Between
Journal of Consumer Psychology
·
2011
·
2 authors
·
Open access
385
citations