SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumers’ relationships with brands · Study

ReviewConsumers’ relationships with brands

Claudio Alvarez2016

Review2016

Consumers’ relationships with brands

Claudio Alvarez · Susan M. Fournier

180 citations·0/0 files stored·Current Opinion in Psychology

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 180 citations exist upstream.

References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 2011Brand Love 2004Narrative Processing: Building Consumer Connections to Brands 2009When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter 2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Cited by

2018A Consumer-based Taxonomy of Digital Customer Engagement Practices 2021Social perception of brands: Warmth and competence define images of both brands and social groups 2019Brands as relationship builders in the virtual world: A bibliometric analysis 2020I can’t stop hating you: an anti-brand-community perspective on apple brand hate 2019

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2020Psychological Underpinnings of Brandsreview · 13 shared references 2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with mearticle · 11 shared references 2021Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological dispositionarticle · 11 shared references 2020Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directionsarticle · 9 shared references 2020They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distancearticle · 9 shared references 2021The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integrationarticle · 9 shared references

Details

Year2016

Typereview

Published2016-01-08

VenueCurrent Opinion in Psychology

ISSN-L2352-250X

Languageen

Citations180

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.copsyc.2015.12.017

openalex_workW145528368

Links

Imported from OpenAlex (CC0) — nothing here is generated.

I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management

2019Latest research on brand relationships: introduction to the special issue

2020Brand addiction in the contexts of luxury and fast-fashion brands

2006European Business Review