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Consumers’ relationships with brands

16 references·16 citing·42 second hopsampled

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References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
2011Brand Love1,603 cited
2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
2009When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance980 cited
2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale850 cited
2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception674 cited
2015Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility654 cited
2012When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism549 cited
2005The Development of Self‐Brand Connections in Children and Adolescents534 cited
2013Attachment–aversion (AA) model of customer–brand relationships444 cited
2008

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The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection

440 cited

2008When Brand Personality Matters: The Moderating Role of Attachment Styles407 cited

2012When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings388 cited

Cited by

2018A Consumer-based Taxonomy of Digital Customer Engagement Practices201 cited
2021Social perception of brands: Warmth and competence define images of both brands and social groups136 cited
2019Brands as relationship builders in the virtual world: A bibliometric analysis134 cited
2020I can’t stop hating you: an anti-brand-community perspective on apple brand hate132 cited
2019I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management113 cited
2019Latest research on brand relationships: introduction to the special issue111 cited
2020Brand addiction in the contexts of luxury and fast-fashion brands110 cited
2006European Business Review103 cited
2018Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals101 cited
2021Is it love or just like? Generation Z’s brand relationship with luxury87 cited
2019Negative outcomes of positive brand relationships82 cited
2021Brand anthropomorphism, love and defense: does attitude towards social distancing matter?82 cited
2019Antecedents of brand hate in the fast food industry75 cited
2020The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands71 cited
2022“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities66 cited
2022Anthropomorphic brand management: An integrated review and research agenda66 cited