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Maria Madlberger · Study

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Maria Madlberger

12 works· latest 2014· 2 institutionscluster: provisionalORCID 0000-0003-2850-0499

h-index9

i109

Citations1,091

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Most cited in this library

The role of atmospheric cues in online impulse-buying behavior2013 · 460 citations
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents2005 · 246 citations
Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.2005 · 134 citations
European retailing in e‐transition?2001 · 53 citations
What Drives Firms to Engage in Interorganizational Information Sharing in Supply Chain Management?2009 · 52 citations

Works

12 shown

Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness

Journal of Marketing Communications·2014·2 authors

43citations

The role of atmospheric cues in online impulse-buying behavior

Electronic Commerce Research and Applications·2013·2 authors

460citations

What Drives Firms to Engage in Interorganizational Information Sharing in Supply Chain Management?

International Journal of e-Collaboration·2009·1 author

52citations

Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes

Hawaii International Conference on System Sciences (HICSS)·2008·2 authors·other

43citations

Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share Information with Their Trading Partners?

Hawaii International Conference on System Sciences (HICSS)·2008·1 author·other

21citations

Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel Environment

Journal of Electronic Commerce in Organizations·2006·1 author

39citations

Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents

Hawaii International Conference on System Sciences (HICSS)·2005·3 authors·other

246citations

Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.

Journal of the Association for Information Systems·2005·2 authors·Open access

134citations

Aktuelle Forschungsfragen im B2C-E-Commerce (Current Research Issues in B2C E-Commerce)

WU Research·2004·5 authors·other

0citations

Aktuelle Forschungsfragen im B2C E-Commerce

WU Research·2004·5 authors·chapter

0citations

Das Wesen des E-Commerce und E-tailing

Deutscher Universitätsverlag eBooks·2004·1 author·chapter

0citations

European retailing in e‐transition?

International Journal of Physical Distribution & Logistics Management·2001·2 authors

53citations