European retailing in e‐transition?

Herbert W. Kotzab · Maria Madlberger

53 citations0/0 files storedInternational Journal of Physical Distribution & Logistics Management

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Digital Innovation in Industries Consumer Retail Behavior Studies E-commerce and Technology Innovations

Abstract

The management of electronic retail channels is not limited to virtual companies only. Also store‐based (stationary) retailers are expected to set up electronic distribution channels. This paper discusses the occurrence of such channels from a European perspective. The authors introduce a Web‐scan framework to analyze the nature of Web offerings and thelogistical elements of e‐tailing. The application of this structure showed that store‐based retailers have already invested in Web‐based activities, mainly for information and/or communication issues. The set‐up of strong electronic channels of distribution is still in an early phase.

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 2000Exploring the factors associated with Web site success in the context of electronic commerce 1992Marketing-Management : Analyse, Planung, Umsetzung und Steuerung 1988Betriebswirtschaftslehre des Handels 1999Cyber retailing in the UK: the potential of the Internet as a retail channel 1996Retailing and shopping on the Internet

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