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Francisco Guzmán · Study
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Author
Francisco Guzmán
44 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-9215-8651
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44
Citations
3,023
Works here
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Most cited in this library
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
2018 · 244 citations
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
2017 · 213 citations
A consumer-perceived consumer-based brand equity scale
2016 · 202 citations
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
2022 · 200 citations
Sociopolitical activist brands
2021 · 130 citations
Works
44 shown
Technology-enabled engagement process of brand virtual-try-on services
Journal of Product & Brand Management
·
2024
·
3 authors
14
citations
Socio-politically silent brands: A double edged sword
Journal of Business Research
·
2024
·
3 authors
12
citations
Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
Journal of Product & Brand Management
·
2024
·
3 authors
·
Open access
46
citations
Brand activism and the consequence of woke washing
Journal of Business Research
·
2023
·
3 authors
102
citations
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Journal of Product & Brand Management
·
2023
·
2 authors
30
citations
Perceived injustice and brand love: the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Journal of Product & Brand Management
·
2023
·
1 author
14
citations
The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development
Journal of Business Research
·
2022
·
4 authors
·
Open access
17
citations
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
International Marketing Review
·
2022
·
5 authors
34
citations
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Journal of Product & Brand Management
·
2022
·
2 authors
200
citations
Effective messaging strategies to increase brand love for sociopolitical activist brands
Journal of Business Research
·
2022
·
2 authors
90
citations
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital
Journal of Product & Brand Management
·
2022
·
3 authors
31
citations
The determinants of personal luxury purchase intentions in a recessionary environment
Journal of Marketing Management
·
2022
·
4 authors
·
Open access
14
citations
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
Journal of Business Research
·
2021
·
3 authors
98
citations
Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values
Journal of Brand Management
·
2021
·
3 authors
13
citations
Charting research on international luxury marketing: where are we now and where should we go next?
International Marketing Review
·
2021
·
3 authors
·
Open access
64
citations
Models for brand relationships
Journal of Product & Brand Management
·
2021
·
3 authors
·
Open access
44
citations
Sociopolitical activist brands
Journal of Product & Brand Management
·
2021
·
4 authors
130
citations
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Journal of Brand Management
·
2021
·
2 authors
27
citations
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
Journal of Business Research
·
2020
·
4 authors
68
citations
National versus private brand: A regulatory focus perspective
Journal of Retailing and Consumer Services
·
2020
·
4 authors
33
citations
No matter what you do, I still love you: an examination of consumer reaction to brand transgressions
Journal of Product & Brand Management
·
2020
·
2 authors
58
citations
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
Journal of Product & Brand Management
·
2020
·
2 authors
87
citations
The immediate effect of corporate social responsibility on consumer-based brand equity
Journal of Product & Brand Management
·
2019
·
4 authors
92
citations
Consumer centric antecedents to personal financial planning
Journal of Consumer Marketing
·
2019
·
3 authors
49
citations
Latest research on brand relationships: introduction to the special issue
Journal of Product & Brand Management
·
2019
·
4 authors
·
editorial
·
Open access
111
citations
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
Journal of Business Research
·
2018
·
2 authors
·
Open access
244
citations
Consumer Brand Value Co-creation Typology
Journal of Creating Value
·
2018
·
3 authors
27
citations
Beyond the shadow of a doubt: The effect of consumer knowledge on restaurant evaluation
Journal of Retailing and Consumer Services
·
2018
·
3 authors
42
citations
Determinants of brand resurrection movements
European Journal of Marketing
·
2017
·
3 authors
38
citations
Strategic corporate social responsibility
Routledge eBooks
·
2017
·
2 authors
·
chapter
88
citations
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
Journal of Product & Brand Management
·
2017
·
2 authors
108
citations
Crossing the border: changes in self and brands
Journal of Consumer Marketing
·
2017
·
3 authors
21
citations
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
Journal of Product & Brand Management
·
2017
·
2 authors
213
citations
Co-creation of brand identities: consumer and industry influence and motivations
Journal of Consumer Marketing
·
2016
·
2 authors
105
citations
A consumer-perceived consumer-based brand equity scale
Journal of Brand Management
·
2016
·
2 authors
202
citations
Intellectual capital through the eyes of the consumer
Journal of Product & Brand Management
·
2015
·
4 authors
44
citations
Public‐private collaborations: branded public services?
European Journal of Marketing
·
2012
·
2 authors
25
citations
Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear
Journal of Current Issues & Research in Advertising
·
2012
·
3 authors
13
citations
Business to business governance structure and marketing strategy
Industrial Marketing Management
·
2011
·
3 authors
18
citations
Relationalism in marketing channels and marketing strategy
European Journal of Marketing
·
2011
·
3 authors
40
citations
A political candidate's brand image scale: Are political candidates brands?
Journal of Brand Management
·
2009
·
2 authors
109
citations
Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries
Journal of International Marketing
·
2009
·
2 authors
119
citations
Market orientation and design orientation: a management model
Journal of Marketing Management
·
2007
·
4 authors
45
citations
Branding and design management: a brand design management model
Journal of Marketing Management
·
2007
·
3 authors
44
citations