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ArticleNational versus private brand: A regulatory focus perspective

Trang Phuc Tran2020

Article2020

National versus private brand: A regulatory focus perspective

Trang Phuc Tran · Francisco Guzmán · Audhesh K. Paswan · Charles Blankson

33 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1987Self-discrepancy: A theory relating self and affect.1982Self-Concept in Consumer Behavior: A Critical Review 2007Framing Theory 2010Going green to be seen: Status, reputation, and conspicuous conservation.2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making 1982Reference Group Influence on Product and Brand Purchase Decisions

Cited by

2021Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea 2021Trust transfer, price fairness and brand loyalty: the moderating influence of private label product type 2024What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework 2020Consumer responses to trade-offs in eco-friendly clothing: The moderating effects of fashion leadership and regulatory focus 2020Unplanned purchase of new products

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Details

Year2020

Typearticle

Published2020-06-29

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations33

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2020.102198

openalex_workW3038199463

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2024Pandemic‐led brand switch: Consumer stickiness for private‐label brands

2024Feeding trust: exploring key drivers, moderators and consequences related to food app usage

2022The role of product cues and regulatory focus in the consumers’ response to green products: The mediation effects of green attitudes