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National versus private brand: A regulatory focus perspective

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References

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2001The effects of promotion and prevention cues on creativity.1,092 cited

2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited

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2020Unplanned purchase of new products21 cited
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2022The role of product cues and regulatory focus in the consumers’ response to green products: The mediation effects of green attitudes13 cited
2024Always on your mind? – investigating consideration sets and private labels at the retailer and category level10 cited