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Thomas Wüstefeld · Study

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Thomas Wüstefeld

5 works· latest 2013· 1 institutionscluster: provisional

h-index5

i105

Citations450

Works here5

11

12

13

Most cited in this library

Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry2011 · 206 citations
The importance of brand heritage as a key performance driver in marketing management2011 · 118 citations
The impact of brand heritage on customer perceived value2012 · 85 citations
Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future2013 · 31 citations
The Perceived Value of Brand Heritage and Brand Luxury2012 · 10 citations

Works

5 shown

Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future

Corporate Reputation Review·2013·4 authors

31citations

The impact of brand heritage on customer perceived value

der markt·2012·4 authors

85citations

The Perceived Value of Brand Heritage and Brand Luxury

Gabler Verlag eBooks·2012·4 authors·chapter

10citations

The importance of brand heritage as a key performance driver in marketing management

Journal of Brand Management·2011·4 authors

118citations

Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

The Journal of Marketing Theory and Practice·2011·4 authors

206citations