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ArticleThe impact of brand heritage on customer perceived value

Thomas Wüstefeld2012

Article2012

The impact of brand heritage on customer perceived value

Thomas Wüstefeld · Nadine Hennigs · Steffen Schmidt · Klaus‐Peter Wiedmann

85 citations·0/0 files stored·der markt

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988On the Evaluation of Structural Equation Models 1991Scale Development : Theory and Applications 2009\nThe use of partial least squares path modeling in international marketing 1998Modern Methods for Business Research 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1960Modern factor analysis

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Year2012

Typearticle

Published2012-02-23

Venueder markt

ISSN-L0025-3863

Languageen

Citations85

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s12642-012-0074-2

openalex_workW2019217115

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2021Brand narratives: Content and consequences among heritage brands