Marina Borisovna Ianenko

Most cited in this library

• Digital transformation of trade: problems and prospects of marketing activities2019 · 27 citations
• Organization, Planning and Control of Marketing Logistics2016 · 25 citations
• Conceptual and strategic framework for the digitalization of modern retail as part of innovative marketing2020 · 19 citations
• Brand identity development2020 · 17 citations
• Innovative digital technologies in the concept development of brand equity management2020 · 14 citations