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Ava Huang · Study
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Author
Ava Huang
6 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-3078-3822
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i10
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Citations
99
Works here
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Most cited in this library
Consumer response to price changes in higher-priced brands
2017 · 48 citations
Patterns of fruit and vegetable buying behaviour in the United States and India
2018 · 22 citations
Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents
2023 · 14 citations
Understanding consumer perceptions of luxury brands
2019 · 14 citations
What brings a Chinese alcohol drinker into the wine category
2019 · 1 citations
Works
6 shown
Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents
Australasian Marketing Journal (AMJ)
·
2023
·
7 authors
·
Open access
14
citations
China: Exploring media options to reach wine buyers in China
Wine & viticulture journal
·
2020
·
7 authors
0
citations
Understanding consumer perceptions of luxury brands
International Journal of Market Research
·
2019
·
2 authors
14
citations
What brings a Chinese alcohol drinker into the wine category
Adelaide Research & Scholarship (AR&S) (University of Adelaide)
·
2019
·
7 authors
1
citations
Patterns of fruit and vegetable buying behaviour in the United States and India
International Journal of Market Research
·
2018
·
4 authors
22
citations
Consumer response to price changes in higher-priced brands
Journal of Retailing and Consumer Services
·
2017
·
4 authors
48
citations