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ArticleConsumer response to price changes in higher-priced brands

Ava Huang2017

Article2017

Consumer response to price changes in higher-priced brands

Ava Huang · John G. Dawes · Larry Lockshin · Luke Greenacre

48 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Wine Industry and Tourism

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 2009The Theory of the Leisure Class 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1980Pricing: Making Profitable Decisions 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 2005The new strategic brand management: creating and sustaining brand equity long term 2000Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

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Details

Year2017

Typearticle

Published2017-07-03

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations48

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2017.06.009

openalex_workW2724325852

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2024Commercial, Cultural and Social Aspects of Related to the Winegrowing Sector