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Mrugank V. Thakor · Study

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Mrugank V. Thakor

13 works· latest 2013· 1 institutionscluster: provisionalORCID 0000-0002-2360-9105

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Citations1,497

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Most cited in this library

Brand origin: conceptualization and review1996 · 366 citations
Effect of perceived brand origin associations on consumer perceptions of quality2003 · 284 citations
Motivating salesperson customer orientation: insights from the job characteristics model2004 · 159 citations
A Model of Brand and Country Effects on Quality Dimensions1997 · 131 citations
The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting1998 · 123 citations

Works

13 shown

“Made in Country” Versus “Made in County”: Effects of Local Manufacturing Origins on Price Perceptions

Psychology and Marketing·2013·2 authors

18citations

Retailers’ Merchandise Organization and Price Perceptions

Journal of Retailing·2011·4 authors·Open access

19citations

Development of a scale to measure skepticism of social advertising among adolescents

Journal of Business Research·2009·2 authors

48citations

Effects of service setting and other consumers’ age on the service perceptions of young consumers

Journal of Retailing·2008·2 authors

88citations

Music-brand congruency in highand low-cognition radio advertising

International Journal of Advertising·2008·3 authors

95citations

Motivating salesperson customer orientation: insights from the job characteristics model

Journal of Business Research·2004·2 authors

159citations

Effect of perceived brand origin associations on consumer perceptions of quality

Journal of Product & Brand Management·2003·2 authors

284citations

Prozeß der Namensgebung

Gabler Verlag eBooks·2001·3 authors·chapter

29citations

What is a professional service? A conceptual review and bi‐national investigation

Journal of Services Marketing·2000·2 authors

90citations

The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting

Journal of Consumer Research·1998·2 authors

123citations

A Model of Brand and Country Effects on Quality Dimensions

Journal of International Consumer Marketing·1997·2 authors

131citations

Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting

The Journal of Marketing Theory and Practice·1997·2 authors

47citations

Brand origin: conceptualization and review

Journal of Consumer Marketing·1996·1 author

366citations