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Spencer F. Tinkham · Study
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Author
Spencer F. Tinkham
14 works
· latest 2016
· 1 institutions
cluster: provisional
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Citations
1,332
Works here
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Most cited in this library
Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors
2005 · 377 citations
In the Pages of Ms.: Sex Role Portrayals of Women in Advertising
1990 · 187 citations
Kids These Days: Examining Differences in Political Uses and Gratifications, Internet Political Participation, Political Information Efficacy, and Cynicism on the Basis of Age
2011 · 148 citations
Valence-based homophily on Twitter: Network Analysis of Emotions and Political Talk in the 2012 Presidential Election
2014 · 124 citations
Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement
2013 · 116 citations
Works
14 shown
Authenticity in Obesity Public Service Announcements: Influence of Spokesperson Type, Viewer Weight, and Source Credibility on Diet, Exercise, Information Seeking, and Electronic Word-of-Mouth Intentions
Journal of Health Communication
·
2016
·
2 authors
31
citations
Valence-based homophily on Twitter: Network Analysis of Emotions and Political Talk in the 2012 Presidential Election
New Media & Society
·
2014
·
6 authors
124
citations
Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement
Journal of Advertising
·
2013
·
2 authors
116
citations
The Big Picture for Large-Screen Television Viewing
Journal of Advertising Research
·
2012
·
3 authors
13
citations
Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment
Psychology and Marketing
·
2012
·
3 authors
30
citations
Social Media and Online Political Communication: The Role of Interpersonal Informational Trust and Openness
Journal of Broadcasting & Electronic Media
·
2012
·
4 authors
91
citations
Kids These Days: Examining Differences in Political Uses and Gratifications, Internet Political Participation, Political Information Efficacy, and Cynicism on the Basis of Age
American Behavioral Scientist
·
2011
·
3 authors
148
citations
Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors
Journal of Consumer Psychology
·
2005
·
2 authors
377
citations
The Sleeper Effect and Negative Political Advertising
Journal of Advertising
·
1999
·
2 authors
80
citations
Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990
Journal of Business Research
·
1996
·
2 authors
14
citations
Ethical Judgments of Political Television Commercials as Predictors of Attitude toward the Ad
Journal of Advertising
·
1994
·
2 authors
77
citations
In the Pages of Ms.: Sex Role Portrayals of Women in Advertising
Journal of Advertising
·
1990
·
3 authors
187
citations
The Learning and Retention of Outdoor Advertising
Journal of Advertising Research
·
1989
·
2 authors
15
citations
The Perceived Informativeness of National and Retail Advertising
Current Issues and Research in Advertising
·
1987
·
4 authors
29
citations